Consultants assess your business and hand you a plan. Brokers sell it once it's ready. Chetrock does the work in between — hands-on operational execution that turns a business into an asset somebody actually wants to buy.
Chetrock is built around a single idea: value creation and value realization shouldn't be handed off between different firms. The same team that fixes what's suppressing your price is the team that runs your sale — no handoff, no re-explaining the business, no story that changes halfway through.
Chetrock Capital was founded by an operator, not a career banker, who now works with a team of dedicated professionals to assess, fix, and sell businesses — hands-on, from first assessment to close. Every engagement starts from the same problem: a business worth less than it should be because it depends too heavily on one person, has thin financial records, or hasn't been packaged the way buyers actually underwrite a deal. The team pairs real operating experience across manufacturing, services, and e-commerce with hands-on attention tailored to your business, not a one-size-fits-all process.
Amazon FBA supplement brand — chewable vitamins, scaled through the pandemic. Sold to a strategic buyer.Co-advised · E-commerce
Additional references available on request; client details stay off the public site out of confidentiality.